Mise-en-Scene in The Royal Ten essays

Mise-en-Scene in The Royal Ten essays One of Bertolt Brechts philosophies on theater was that the audience should see the behind the scenes goings on of the play. If there was a fan blowing fake snow flakes onto the stage the audience should see the fan. He thought this was impotent because it reminds the audience that they are watching a play and therefore will ask themselves, what is this play trying to say? An argument could be made that Wes Anderson tries to make the audience realize that they are watching a movie through his use or mise-en-scene. The precise composition of his shots along with his generic and ridicules costuming, and camera movements all contribute to creating a film that is so obviously controlled and unnatural that it forces its audience to realize that this is in fact a movie. Almost every single shot of The Royal Tenenbaums has its subject directly in the center of the frame or exactly in one of the vertical thirds of the frame. In the scene where Margot Tenenbaum (Gwyneth Paltrow) steps off the Green Line bus to meet Richie Tenenbaum (Luck Wilson) she is exactly in the middle of the frame and is also framed by the two parallel crosswalk lines painted on the road. There is a shot of Richie walking over to take a picture with a fan. During his walking Richie never leaves the center of the frame, he is rigidly placed there even as the camera does a track shot staying parallel with him. When the camera movement stops there is a huge ocean liner with disappearing lines perfectly framed in the left third of the screen. In fact there are wonderful uses of line throughout the film as Margot steps off the bus there are thick green horizontal lines painted on the busses behind her from one end of the wide angle shot to the other. In a slow-motion dolly of Richie we see a line of sailors walking, almost serially, behind him. From the sailors wearing their uniforms to Richie, the tennis pro, wearing his headband to ...

Take the Paired Conjunction Quiz

Take the Paired Conjunction Quiz Paired conjunctions are often used in both spoken and written English to make a point, give an explanation, or discuss alternatives. The most common paired conjunctions include: both ... andneither ... noreither ... ornot only ... but also When using these forms with verb conjugation make sure to follow these rules: Both ... and is used with two  subjects and always conjugates using the plural form of the verb. Both Tom and Peter live in Los Angeles. Neither ... nor is used with two  subjects. The second subject decides whether the verb is conjugated in the plural or singular form. Neither Tim nor his sisters enjoy watching TV. OR Neither his sister nor Tim enjoys watching TV.   Either ... nor is used with two  subjects.  The second subject decides whether the verb is conjugated in the plural or singular form. Either the children or Peter has made a mess in the living room. OR Either Peter or the children have made a mess in the living room. Not only ... but also inverts the verb after not only, but use standard conjugation after but also. Not only does he like tennis, but he also enjoys golf. Paired conjunctions can also be used with adjectives and nous. In this case, make sure to use parallel structure when using paired conjunctions. Parallel structure refers to using the same form for each item. Pair Conjunction Quiz 1 Match the sentence halves to make a complete sentence. Both PeterNot only do we want to goEither Jack will have to work more hoursThat story wasStudents who do well not only study hardIn the end he had to chooseSometimes it isI would love to take but we also have enough money.neither true nor realistic.not only wise to listen to your parents but also interesting.and I are coming next week.either his career or his hobby.both my laptop and my cell phone on holiday.but also use their instincts if they do not know the answer.or we will have to hire somebody new. Pair Conjunction Quiz 2 Combine the following sentences into one sentence using paired conjunctions: both ... and; not only ... but also; either ... or; neither ... nor We could fly. We could go by train.She will have to study hard. She will have to concentrate to do well on the exam.Jack is not here. Tom is in another city.The speaker will not confirm the story. The speaker will not deny the story.Pneumonia is a dangerous disease. Smallpox is a dangerous illness.Fred loves traveling. Jane wants to go around the world.It might rain tomorrow. It might snow tomorrow.Smoking isnt good for your heart. Drinking isnt good for your health. Answers 1 Both Peter and I are coming this week.Not only do we want to go, but we also have enough money.Either Jack will have to work more hours or we will have to hire somebody new.That story was neither true nor realistic.Students who do well not only study hard but also use their instincts if they do not know the answers.  In the end he had to choose either his career or his hobby.Sometimes it is not only wise to listen to your parents but also interesting.  I would love to take both my laptop and my cell phone on holiday. Answers 2 Either we could fly or we could go by train.  Not only will she have to study hard, but she will also have to concentrate to do well on the exam.Neither Jack nor Tom is here.The speaker will neither confirm nor deny the study.Both Pneumonia and Small Pox are dangerous illnesses (diseases).Both Fred and Jane love traveling.It might both rain and snow tomorrow.Neither smoking nor drinking are good for your health.   If you had difficulties understanding this quiz, brush up on your knowledge. Teachers can use this paired conjunction lesson plan to help students learn and practice these forms.

Critical Review of Strategic Thinking Paradigms Assignment

Critical Review of Strategic Thinking Paradigms - Assignment Example Basically SM is a profound concept that involves organizational planning and competitive integration of a system. It is a peculiar concept that requires detailed and comprehensive understanding. This paper is bringing insight on two of the most important texts in strategic management. It may include the review of the Kaufman, Greiner and Cummings works regarding strategic management themes and perspectives. The paper presents the contrasting and differentiating views of the literature, in order to find novel practices of strategic management. In the 21st century world, a precise change has been experienced by organizations. This change involves vulnerability, risk and competitiveness due to the large number of market players present. Technology has a crucial role in settling this impulsive change, which has made the environment of business competitive and risk-oriented. In this vulnerable environment, a new type of strategic planning is needed as proposed by Greiner and Cummings in their text. The authors deliberately propose novel strategic planning, which is different from the so-called conventional strategic frameworks. This new strategic framework is a proactive one, definitely not the idle one as the old ones used to be but highly receptive and responsive to the changing business environment. It is a dynamic strategic planning system, which authors propose as an alternative to the conventional strategic system. As organizations are dynamic today so the need is to incorporate this dynamic strategic system (Greiner & Cummings, 2009). Kaufman in contrast to Cummings and Greiner proposes a pragmatic strategic model. This model collaborates the new and the old conventional frameworks of strategic planning. The author thinks that old models are useful, as they set the baseline to form the new models of strategic planning. The need is to join the old techniques

Why did a world capitalist civilization emerge when it did Essay

Why did a world capitalist civilization emerge when it did - Essay Example 165) One word often used in connection with world capitalism in the twenty first century is â€Å"globalization† (Amin, 1997) Other ideologies like socialism or feudalism do exist in areas of the contemporary world but they find themselves surrounded by a network of other nations, states and large commercial organizations which largely dictates how resources are transferred from place to place, and ultimately steers the growth, decline or stability of large areas of the planet. There are local differences, of course, since each country develops out of one of a number of previous older and separate civilizations, but there is a sense in which they also join a coherent, single world-wide capitalist civilisation. Wallerstein describes this as capitalist civilisation as â€Å"universalism through particularism and particularism through universalism† (Wallerstein, 1984, p. 167). He sees its main characteristic as a continuous search for more and more profit to drive more and more growth. This paper traces the origins of modern capitalism civilisation back to its origins in the past. The question to be answered is when and where it originally emerged. One needs only to think of the hand-to-mouth existence of small, isolated and largely rural societies in the Middle Ages to realise what a significant change global capitalism has brought to the world: â€Å"Matters would change dramatically, however, with the violent remaking of the globe that commenced c. 1500 as the Spanish, Dutch, English, and French began seeking their fortunes far beyond their own national domains.† (Bryant: 2006, p. 407). The discovery of new lands full of untapped resources set off a chain reaction that led some two hundred and fifty years later to the industrial revolution. It is clear that capitalist civilisation must have begun after medieval times. Looking back through history it is generally agreed that origins of capitalism as a world civilisation are to be sought in W estern Europe in the period around the middle of the eighteenth century that has come to be called â€Å"The Enlightenment†. Other parts of the world, notably the Ottoman Empire, Persia and Japan were taking steps in the same direction, and some historians such as Pomeranz (2000) and Goody (2004) have argued that there were parallel moves in the direction of capitalism going on in non-European regions. The fact remains, however, that the scale and speed of European industrial expansion and commercial activity dwarfs anything that historians have been able to prove elsewhere. Vast quantities of goods were shipped to and from the colonies that Western Powers set up, specifically for the purpose of supplying industrial needs back home. Even more significant than that was the extent of the stimulus that occurred with the Enlightenment’s focus on science and technology: â€Å"And as economic historians have extensively documented, it was not the comparative cheapness of co lonial resources that provided Europeans with their decisive advantage, but the astounding productivity gains that came with mechanization and the factory organization of labour.† (Bryant: 2006, p. 434) An important first step was the invention of labour saving devices which increased food production in the small farms and fields. This in turn released labour to work in newly constructed factories who processed raw materials for local or European markets. By the middle of the eighteenth century the economies of scale that emerged were able to produce surpluses which were then reinvested to drive forward ever greater productivity. This cycle of development contains the germ of a capitalist culture and so we can conclude that the first stirrings of capitalist civilisation emerged in the mid eighteenth century

Benefits Of Technology In Business

Benefits Of Technology In Business The term Technology is derived from the Greek word Technologia techne means craft and logia means the study of something. Technology is a very broad concept and is used to refer to several braches of science and study. Some examples are information technology, medical technology, biotechnology, etc. As the term technology branches into various fields of science and study, so do its benefits. Let us look at the benefits of technology in some major areas of day-to-day life: Benefits of Technology in Business: The days when the Chief Information Officer (CIO) took implementation decisions and passed the responsibility down the line are passà ©. Today, the CIO is an individual who possesses business as well as technical skills, understands the new IT issues facing a business, and drives the IT changes from the top down. This is a clear indicator of the benefits businesses are enjoying through the implementation of technology. Today technology is an integral part of any business right from the purchase of computers and software to the implementation of network and security tools. This helps businesses to: Remain up-to-date Drive business forward Sustain and survive competition In short, technology has become one of the significant factors that maximize an organizations ROI. Benefits of Technology in Communication: From hand-held computers to touch phones, technological advancements in the field of communication are endless. The means and the modes of communication are unlimited. Some of the benefits of technological advancements in the field of communication are: Speed time is no longer a constraint in communication Clarity With megapixel images and video, and high fidelity audio systems clarity in communication has become a never-before experience Proximity technological advancements have made the world a smaller place to live in Dissemination whether spreading information, broadcasting news, or sharing knowledge, technology has made it faster, easier, and smarter Benefits of Technology in Education: Technological advancements in the field of education are fast evolving. Today, e-learning is a familiar and popular term. Some of the benefits of technology in this field are: Personalized learning experience: Learners are able to take control and manage their own learning. They set their own goals, manage the process and content of learning, and communicate with peers. Immediate response: Most e-learning programs provide immediate feedbacks on learner assessments. Similarly there are features such as chat, discussion boards, e-libraries, etc that allow clarifications at a faster pace than in traditional classrooms. Self-paced: Learners can chart courses at their own pace. This ensures higher levels of motivation both in terms of completing the course as well as in performance. Greater access: Technological advancements have opened education to learners with learning disabilities and in remote locations. Benefits of Technology in Healthcare: The marriage between medicine and technology has reshaped healthcare and revolutionized the medical profession. Some of the major benefits are: Secure environment: Technology allows physicians and patients to interact in a secure and comfortable environment to discuss sensitive issues. Flexibility: Physicians can answer routine and less critical queries at a convenient time. Cost- and time-saving: Physicians can follow-up, provide advice, and re-direct patients to resources on the Internet. This saves cost and time by reducing office visits. Medical devices: Medical aids allow patients to continue recovery at home reducing their hospital stay. Vulnerable population: Technology aids the very young, elderly, and patients with complex birth defects, chronic illnesses, and disabled children by alleviating their problems so that they can continue living in their homes. Benefits of Technology in Society: Today technology pervades almost all aspects of our daily life from shopping, banking, making travel arrangements to university admissions. Some of the benefits are: Convenience: Provides a great deal of convenience in expediting personal and business transactions be it shopping, banking, or simply paying bills. Speed: From sending gifts to making payments everything gets a done with a few clicks. Communication: The world is a smaller place and technology allows everyone to keep in touch with their families and friends at a more affordable cost. Accuracy: Technology has reduced errors in mundane and monotonous chores, saving time and cost. Development: Technology has brought about development in many fields such as medicine, government, business, education, etc. Technology has evolved and transformed our lives and society. Overall, it has brought about tremendous growth and benefit to mankind. What Are the Benefits of Technology in Business? Whats This? Technological advances in the past few decades have greatly increased the competitive nature of the economic business world. Companies have used software, computers and the Internet to transform their businesses from local places of business to national and global market competitors. Many companies have responded to these changes by automating their business processes and capturing industry-related information and using it to their advantage. Technology has also forced businesses to remain flexible, adapting their operations to newer and better technological advances. Better Reporting Functions Companies that have multiple locations, whether nationally or globally, have used technology to implement better communication services and software modules that communicate to a home base via the Internet. This allows companies to penetrate new economic markets without sacrificing the needs of communication or financial and operational reporting. Additionally, companies can improve their management information system (MIS) to capture information for specific locations when making business decisions. Financial reporting has also benefited greatly from technology; rather than sending external auditors to multiple locations, it is possible to create a centralized accounting office to record and report financial transactions. This improves financial reporting and lessens the expense related to external audits. Increased Employee Productivity Computers and business software packages have exponentially increased employees productivity by allowing them to provide data entry functions or review automated reports. Companies have automated several traditional manufacturing processes; instead of using manpower to manually create and assemble goods, machines and/or robots now complete these functions. While these improvements may increase capital expenditures, they lessen the impact of consistent labor expenses related to productions. Fewer employees are needed to monitor the machines and ensure they are working properly. Other areas, such as customer service, accounting and administrative support, have also seen an increase in employee productivity. Employees now review and report electronically collected data to ensure they are accurate and timely, rather than manually gathering information. Improved Business Mobility Technology has also improved companies sales and service departments by allowing employees to use personal electronic devices to create sales displays and transmit orders and customer information to the home office. These electronic devices shorten the lead time companies spend on receiving and delivering goods or services, creating an instant competitive advantage in the industry. Companies can also send sales representatives to multiple markets at the same time, allowing them to penetrate multiple markets with few overhead costs. Companies may allow their internal employees to work from home using a company Internet connection, reducing the fixed overhead expenses from a large corporate office. Read more: What Are the Benefits of Technology in Business? | eHow.com http://www.ehow.com/list_5990693_benefits-technology-business_.html#ixzz0rNlSC9sC Effects of Technology on Business Businesses have been at the forefront of technology for ages. Whatever can speed production will draw in more business. As computers emerged in the 20th century, they promised a new age of information technology. But in order to reap the benefits, businesses needed to adapt and change their infrastructure. For example, American Airlines started using a computerized flight booking system, and Bank of America took on an automated check-processing system. Obviously, now, most business is conducted over personal computers or communication devices. Computers offer companies a way to organize dense databases, personal schedules and various other forms of essential information. As information travels faster and faster and more reliably, barriers of distance disappear, and businesses are realizing how easy it is to outsource jobs overseas. Outsourcing refers to the practice of hiring employees who work outside the company or remotely and even halfway across the world. Companies can outsource duties such as computer programming and telephone customer service. They can even outsource fast-food restuarant service dont be surprised if youre putting in your hamburger order with a fast-food employee working in a different country entirely. Outsourcing is a controversial practice, and many believe that U.S. companies who take part are hurting the job market in their own country. Nonetheless, from a business perspective, it seems like the wisest route, saving companies between 30 and 70 percent [source: Otterman]. Another technology thats starting to revolutionize business is actually not very new its just cheaper these days. Radio frequency identification (RFID) technology is infiltrating and changing business significantly in a few ways. Microchips that store information (such as a number equivalent of a barcode and even an up-to-date history of the chips travels) can be attached to product, and this helps companies keep track of their inventory. Some businesses have even begun to use RFID chip implants in humans to tighten security. An access control reader detects the chips signal and permits the employee access to the door. But many people are concerned about privacy issues if this were to become widespread practice. Handheld devices like BlackBerries have become wildly popular for businesses because they let users check and send email from anywhere, and browse the Internet. Internet Business: The Internet enables airlines to provide online flight booking, banks to offer online account management and bill pay and allows any company to sell any product online. In general, the Internet has proven to be an inexpensive way to reach more customers. Nowadays, if you cant find a business online, or if it has an outdated, ugly Web site, it looks downright unprofessional. Many businesses have succeeded in using the Internet as their primary, or sometimes only, medium. (Youre, of course, aware of this, given that youre reading a HowStuffWorks article. HowStuffWorks started as a hobby for college professor Marshall Brain, and it eventually grew into successful company.) Small businesses, too, have become easier to start up using the Internet. If youre a stay-at-home mom who makes a killer batch of cookies, you can easily sell them over the Internet and ship them to your customers. But, its not always as simple as it sounds. Any business conducted online must consider security, privacy or even copyright issues. Copyright issues would include making sure your business doesnt use someone elses original work (such as a logo, for instance) or even making sure no one else is profiting from your businesss creative work. One of the biggest ways the Internet has changed business is through targeted advertising. Using Google, companies can specify the keywords that will drive certain customers to their ad. For instance, if you were to plug the word baking into Google, you might click on a page from epicurious.com. That epicurious page will have Google ads from sponsors who sell baking-related products. A company that sells rolling pins can pay to have its ads show up for people who search for specific words, like baking, pies or dough. It makes good business sense people who search for baking on Google will be much more likely to click on a rolling pin ad than the average person. Despite what weve discussed in this article, we havent even scratched the surface of what new technology can do for business communications. The next page provides links to even more articles on information technology and products that have business implications.

Project on McDonald’s Corporation Essay

Introduction and Background In 1940 two brothers Dick and Mack Macdonald opened their own restaurant. Eight years ago the first concepts and rules of fast food production and sales were formulated by them. Initially the business was created in a such way that everything should be very fast and effective. Brothers spent much time elaborating the layout of the kitchen in their first restaurant, so  they achieved the goal. Inspire of the fact that later they sold their business and their family no longer the owners of it, nowadays mcdonalds have the same efficient system of production and sales that it is able to introduce and maintain all over the world using different strategies and methods. External Environment External environment is a bunch of various outward forces that may have a great impact on the company’s performance. The external environment of every company comprises of three levels: the general, industry and competitor environments. The integration of information received from these environments helps to identify and shape the company’s strategies. Thereby, in order to understand what hindrances company faces or may encounter in the future, it is essential to analyze all the levels of its external environment. It was mentioned earlier that the headquarters of McDonald’s locates in the U.S. so we will analyze general and industry environments in this region. General Environment The general environment is usually examined by the analysis of 7 segments: demographic, economic, political/legal, sociocultural, technological, global and physical environment segments. First of all, the demographic segment is concerned with the population structure and Ã' omposition. The USA’s population is estimated at 313 286 000 people in 2012. By analyzing population composition, it can be said that there is very high level of immigration. Moreover, it can be said that the birth rate is sufficient: 13.68 births/1,000 population in 2012, according to CIA World Factbook. Thereby, these statistics help to understand that the region is quite profitable and comfortable to operate in due to the large population size and excessive number of potential employees. Last but no least, according to U.S. Census Bureau, the median household income during period of 2006 to 2010 is $51914 which is quite high. Secondly, the political/legal segment is quite important for the analysis because the industry is highly contingent on the different kind of taxes imposed by the governments. McDonald’s  Corporation is obliges to pay business taxes, payroll taxes, Food Product Association taxes (19% of the total profit and 19% in the price of each product) and health and social insurance for the employees. The changes in government’s tax policy may utterly affect the company’s revenue. As regards the economic segment, one of the major challenge for fast food industry is that to keep the price is low for the customer. However, it is quite hard because nowadays the USA is still suffering from the financial crisis which can be a possible reason to decrease in outside food consumption in a whole. The dimension influencing the fast food industry the most is the sociocultural. The reason is that the industry is dependent on people’s preferences and opinions that’s why even tiny changes are crucial. From 2000 to 2002 McDonald’s profits dropped from $1.977 million to $893 million. It was caused by the increase of customer’s health-consciousness and fears of obesity, as a consequence, some customers prefer more healthier options which offer a greater variety of food for health conscious customers. Furthermore, it is quite important to devote attention to technological segment because the technologies always mean faster operation and cost minimization. McDonald’s uses different modern appliances to prepare its food without many dangers and in a quick way. Moreover, the majority of McDonald’s restaurants provides free Wi-Fi. In addition, McDonald’s improved the technology of its supply chain management. Regarding the global segment, it should be highlighted that most U.S. companies are focused globally which means that they operate in many different countries. McDonald’s is not an exception. It is located in 119 countries and is known as one of the most spread fast food restaurants’ chain. Last but not least, nowadays more and more companies are concerned with social responsibility and environmentally friendly policies. Industry Environment The industry environment is usually analyzed by Porter’s five forces model. Firstly, it is the Threat of New Entrants. The threat of new entrants in the fast food industry is high because there are no legal barriers which would keep them from entering the industry. The major barriers in which a firm faces in the industry are the economies of scale and the access of the distribution. In order for a firm to enjoy success in the industry, they must spend a large amount of capital on advertising and marketing. The industry is very competitive because firms are always attempting to steal customers from each other. Access for distribution is crucial in the restaurant industry because if the customer can’t see you or access you easily it’s possible that they won’t go out of there way to eat there. Franchise options also make is easier to enter the market, for example Subway has built their strategic plan around franchise options. Therefore, initially the only cost to enter the market is the starting capital required to open a restaurant. However, it can cost upwards of millions of dollars for all the equipment, licensing, and the property. This costly barrier is the most probable reason that people do not enter this business. The food-service industry doesn’t have any exit barriers, which allow firms to easily leave the industry if they’re not successful, at virtually only the cost incurred. The second force is Bargaining Power of Buyers. McDonald’s, and the industry, has attempted to gain market capitalization, by keeping the customer satisfied, due to the fact there are relatively no switching costs. For this reason, they have adopted the slogan, â€Å"the customer is always right.† The industry must try to maintain a hold on the market by conforming to a changing society as well as maintaining high quality. One of the industry’s most recent concerns is that of creating a healthier society and prevention of obesity. McDonald’s corporation has faced previous law suits on being held accountable for obesity, similarly following the litigation process of cigarettes and tobacco companies. The courts ruled against this issue in McDonald’s favor, making this a remote future risk factor. McDonald’s has had to paid legal fees in order to defend itself in this type of litigation;  however, even with this incremental cost they are still achieving a significant rate of earnings growth. In addition, McDonald’s, in it’s effort to be a more socially responsible corporate citizen by supporting a healthier society, has developed â€Å"light† and healthy menu items in order to give customers additional eating options and in doing so, broadening the array of its customer base while offering it’s existing customer base with healthier menu options. Thirdly, it is Bargaining Power of Suppliers. It can be said that McDonald’s has a large bargaining power because of the fact that they spend 4.852 billion dollars in food and paper in 2004. This can be argued that the companies that McDonald’s buys from could be largely dependent on McDonald’s business. Although in recent years the industry has had a small problem with beef, because of the outbreak of the mad cow disease. This problem raised the cost of beef in Europe tremendously but the cost actually went up around the world because of the beef shortage in Europe. In this case it can be argued that the suppliers of beef have a strong voice as well. The suppliers that sell to McDonald’s have a strong voice also because of the fact that the switching cost for McDonald’s as a whole would be so tremendous that they would not want to make that change, so any problems or disputes would be worked out with there suppliers. Also, with the competition and the number of buyers in the market place, losing a large company like McDonald’s could destroy any supplier but there are other prospects out there to buy that product like Wendy’s, Jack in the Box, Burger King and a few others that they may be able to salvage there losses. As for the paper goods that McDonald’s buy from the manufacturers, if McDonald’s were to change manufacturers the supplier could easily change there manufacturing to note book paper by just readjusting the machines but it would come at a great cost. The fourth force is Threat of Substitute Products. McDonald’s is known for their famous French Fries, Big Macs, and Happy Meals. Competitors of the industry also try to compete with similar products; therefore, leading to price wars. McDonald’s created a Dollar Value Menu, in response to competitors such as Wendy’s 99 cent menu. Overall, the industry has tried various product differentiations in order to accumulate greater market share, but most consumers are drawn to the classics for which the establishment is known for. However, growing concern  to achieve a healthier society has led McDonald’s, as well as other competitors, to make extensive menu changes, in order to conform to a more concerned society. McDonald’s is doing more and more to compete with health focused restaurants like Subway. Nutritionist and other leading experts have been hired to join the McDonald’s team in order to ensure that the correct items are added to the menu, while still keeping and improving the classics that they are famous for. For example, the chicken nuggets that we all grew up on are now 100% white meat. McDonald’s is flexible in their menu to conform to the changing tastes of society, but they always serve with a smile! The fifth and final force is Competitive Rivalry within an Industry. Currently in the fast food industry, there is intense competition for growth in the market. The market growth is rising because of the convenience factor and busy consumers not having enough time to cook a meal. The restaurant industry is also growing rapidly due to opportunities in other global markets. In McDonald’s case, they actually have a competitive advantage because they have already entered many different countries and are succeeding in these countries. Each firm within the food-service industry is susceptible to losing customers because there are relatively no switching costs for consumers, therefore the industry has to rely heavily on their brand image and quality of products. McDonald’s has a number of competitors; however they are currently the leader of the industry in market capitalization with a cap of $39.31 billion. Competitor Analysis It is almost vital to know the competitors in your industry in order to be able to overtake and surpass them. The top competitors of McDonald’s are Burger King, Wendy’s, KFC and Subway. Burger King Burger King is the second largest hamburger fast-food chain in the world and is the number one competitor for McDonald’s. Burger King has 11,400 locations in 58 countries and derives 55 percent of its revenue from the drive-through window. Burger King reported 1.72 billion in 2002 in revenue which is a 17 percent increase compared to a 4 percent increase reported by  McDonald’s over the same period. Burger King’s distinct assets include the unique Whopper with its one of kind charbroiled taste and the company policy of preparing the hamburger any way that the customer wants it. Burger King has distinguished itself over the years in many ways including being the first in the fast-food industry to enclose its patio seating in 1957 thereby offering customer indoor dining experience. Burger King also differentiated itself when it installed the drive-through window in its restaurants in 1975. In addition to the Whopper Burger King also offers a few set items on its breakfast menu that differs it from it competitors including the Croissan’wiches and french toast sticks. The rest of the menu also offered the unique veggie burger and chicken Caesar salad. Wendy’s Wendy’s is the third largest fast-food chain with 9,000 stores in 33 countries world wide. In 2002 they reported 2.73 billion in revenue which is up 14.2 percent from the previous year. Wendy’s offers several unique items including the Frostys and Spicy Chicken Sandwiches as well as healthier items such as salads, baked potatoes and chili. Wendy’s has also distinguished itself through the creation of the special value menu with all items on it under a one dollar. Wendy’s also owns several small companies including Tim Horton’s and Baja Fresh Mexican Grill. It plans on increasingly using acquisitions of smaller brands to further growth. In next decade Wendy’s plans to add between 2 and 4 thousand new stores worldwide. One important weakness of Wendy’s is the lack of easily recognizable product compared to McDonald’s Big Mac of the Burger King Whopper. KFC Strategic Objectives: KFC has the strategic objectives of expansion along with profits and sales growth. KFC has also been applying its strategies at improving services and making them more and more customer friendly. It has not only been customizing its menu according to the countries that it has been operating in, it has also been trying to cater to different ethnic groups like African Americans and Hispanics. Such types of strategies are focused on increasing the customer base by better customization of products. Other than the  traditional eat-in restaurants, KFC has also been expanding into non-traditional facilities like shopping malls, hospitals, universities, stadiums; office buildings etc and a number of strategies have been formulated to aid this kind of expansion. Competitive Advantage: A very strong financial background is one of KFC’s competitive advantages. KFC has been functioning as a multinational corporation for several decades. As a result, the company is familiar with the logistical and quality problems which accompany operating an international food operation, and has demonstrated that it can work with host countries and businesses within the host country to develop a strategy which works in the most cost effective way. With the passage of time, KFC has developed another very important competitive advantage for itself — Environmental Friendliness. In March 2009, the first eco-friendly green KFC was opened in Northampton USA. The restaurant is designed according to environmental goals that include cutting energy and water consumption by 30 percent and reducing CO2 emissions. Operations at the new site are also expected to reduce waste and the amount of rubbish sent to landfills; the restaurant composts and recycles other waste, grease and used cooking oil. Other than this, in an effort to reduce its packaging by 1,400 tons, KFC is now switching from cardboard to recyclable and biodegradable paper wrapping for some of its products. Subway Strategic Objectives: The strategic objectives of Subway focus on creating a global strategic plan to enable Subway restaurants to succeed internationally. Other than this subway is intent upon introducing the concept of ‘healthy fast food’. Sandwiches of Subway have been included in diet plans by experts. Subway’s stand regarding obesity in children is not new to its customers. Strategies at Subway are not only about a really ambitious increase in franchises all over the world but they are also about making the food more and more appealing to the health conscious customers because health conscious attitudes, according to the experts, are here to stay now. Competitive Advantage: One of the greatest competitive advantages that Subway was born with is its healthy menu. The salads and sandwiches appeal much more to the people as compared to fried chicken, burgers, fries and pizzas. With its advertising and promotion, Subway has long been highlighting its healthy food in advertising and promotions and with the passage of time, it has established itself as a healthy brand. Another competitive advantage that subway enjoys is the fact that along with traditional locations, Subway restaurants can be found in more than 4,000 non traditional locations such as food courts, health clubs, hospitals, universities, amusement parks or just about anywhere. In fact, Subway restaurants can even be found in automobile showrooms and Laundromats! This global presence is indeed a sustainable advantage for Subway and needs to be managed properly. Subway’s fresh food is also a competitive advantage because unlike its competitors like McDonald’s it allows its franchisees to choose their own food suppliers, to ensure they can access the freshest ingredients. Resources, Capabilities and Core Competences Resources †¢ Human resources McDonald’s is does its best to reward outstanding employees for exception work. It is also putting more emphasis on its hospitality training to ensure a friendlier and customer focused support staff. †¢ Brand loyalty The long queues to McDonald’s in food courts is the best illustration of high level of brand loyalty, that company continues to develop. In advertising campaigns McDonald’s uses the slogan â€Å"I’m lovin’ it† which it there attempt to make McDonald’s an easy choice for families. They have also started using popular music to appeal to youth population. †¢ Real estate It may be surprising, but real estate ownership is one of the significant Mcdonalds resources. It is estimated that McDonald’s generates more money from its rent than from its franchise fees. One of the ways in which  McDonald’s receives funds from its franchises is in rent money. McDonald’s owns all property in which a McDonald’s outlet was built regardless if the location is a franchise or company owned. Capabilities McDonalds used to have several capabilities, among them hiring process and employees training and product innovation.  Ã¢â‚¬ ¢ Hiring process  It is complicated and systematic. It comprises of 3 main stages. 1. Initial interview and psychometric evaluation. On this step the candidates undergoing simple interview and tests evaluating their verbal and critical reasoning 2. Job evaluation. On this step candidates have 2 days practice in a restaurant that allows them to look at McDonalds as a future employees and HR team to assess candidates performance 3. Final interview. The last stage of hiring process includes overall interview and decision about the candidates is made. Taking into consideration staff training, McDonalds has many training programs on every level of restaurant. Training forums are made for basic workers and they start from the very beginning of working in the restaurant. They are designed to help employees with their communicational skills and encourage growth in the company. Other programs are created for managers of the restaurants, such as Basic Shift Management, Advanced Shift Management, and Systems Management Course . Their main objectives are: providing information about internal standards and procedures, teaching data analyses and strategies of identifying and solving different problems. For higher levels employees McDonalds has internship programs for students and recent graduates. Programs let them practice in different spheres of companies performance such as Information technologies, Marketing, Finance and others. Other McDonald’s project – Leadership Development program is based career planning, Individual Development plans, career maps, succession planning, learning activities and others. †¢ Product innovation The main resource developing product innovation strategy are full-time chief working in studios in Munich, Hong-Kong and Chicago. Moreover, localization of products also plays important role in development of innovative products. For example, in India Beef and pork products are not offered due to Indian religious beliefs. What is more, meat and vegetarian meals are prepared in separate areas of the restaurant again as a result of religious laws about preparation of food for vegetarians and meat-eaters. There is an Indian version of the Big Mac in India is called the Maharaja Mac and made with two grilled chicken slices, onions, tomatoes, cheese and a spicy mayonnaise. In Taiwan company introduced kao fan (literally â€Å"baked rice†), that resembles a burger with rice patties in place of buns. Finally, in Philippines McDonalds serves even spaghetti with in sweet tomato sauce, topped with cheese. Core Competences †¢ Produce quick cheap food to large number of customers With this concept, they are able to expand into many countries be the largest fast-food chain in the world. The process of production is the company core competence. Initially it was designed in such way as to be fast and very effective. There is precise guidance of how to do every activity. Mcdonalds pioneered in the systematization of its processes. Efficiency of operations and synchronization is the basis for success of the company. Also, it may be said, that burgers and fries are themselves McDonalds core competences. McDonald’s classic burgers has always taste the same in any outlet in the world. This consistent quality assures customer’s trust and loyalty to the product. It also provides an assuring brand experience. †¢ Structure Some specialists consider the unique organizational structure of McDonalds as its core competence. McDonalds never used rigid hierarchical organizational structure, that company managed to sustain over the years. It uses â€Å"freedom with framework† mantra, keeping structure decentralized. It allows local managers to make decisions by themselves. It also plays significant role in localization of menu due to local needs. Business-Level Strategy The business level strategy McDonald’s uses integrated cost leadership and differentiation. It means the products of mcdonalds is the cheapest on the market and more over McDonalds does its best to make them absolutely different from what others produce, using localization and launching new products almost every year. So the target of its strategy is to meet the needs of buyers whose preferences are distinctively different from others. So MD deals with the costumers who want very fast service with good quality. And it is different from the visitors of not fast food restaurants. The product line is customized to meet their needs. The marketing emphasis is put on communication and market analysis again to satisfy their needs. Finally the way to sustain strategy is remaining dedicated to serving one niche and be better than competitors in everything and do not dilute the brand image entering other niches. Corporate-Level Strategy Corporate-level strategy is a strategy which is aimed at the long term position of a business. A corporation or business can use plenty of methods to develop a corporate level strategy, however, basically, there are four main strategies that almost all businesses use which are: †¢ Concentrate on a single business, other words, business stays on the same industry on purpose to create a strong competitive position within the industry. †¢ Diversification; which is to move to a new business to provide a new good or service. There are two kinds of diversification, related diversification which is to compete in similar area/industry of activities to build a  synergy and unrelated diversification which is to enter a new industry to compete and build a portfolio strategy. †¢ International Expansion. This means some competition in more than one market to serve the needs of the other markets/countries.  Ã¢â‚¬ ¢ Vertical Integration. This is a way to cut costs by providing your own ways of inputs, backward vertical integration and your own channels of distribution and selling outputs by forward integration. Therefore, now let’s move directly to McDonald’s corporate-level strategy. Nevertheless, before we start to consider all the main points of this particular type of strategy, some overview details will be given. Mc Donald’s is a fast food restaurant operating on a global basis. It is operating on 119countries world wide. Mc Donald’s was opened for the first time in Cyprus in June 1997 and by now there are 16 Mc Donald’s restaurants in Cyprus. So, Mc Donald’s uses corporate level strategies like all other global basis corporations in order to reach corporate goals to be cost effective. MC Donald’s is a business which only concentrates on a single task which is the fast food business industry as stated by Dr. Weber, (2000). This special issue someday will help a lot the business to concentrate directly on one single task and get not only more power and market share, but consumer loyalty also in result. This happens because of the fact that they will run many strategies to find the best solutions of the consumer needs and preferences. However this can be very risky if the business fails to meet the right needs of consumers and therefore will not be profitable and as a result will close down due to the possible bankruptcy. Firstly, as it was stated in Washington post (2005) MC Donald’s diversifies its operations in many ways. Thus, the company uses related diversification in order to produce the same products which are burgers and salads basically, but they provide just an enormous number of choices, such as: Big Mac or Mac chicken, different kinds of salads. Moreover, McDonald’s operates in more than one geographical area but still performing the same task. Also it has opened MC cafes all around the world. McDonald’s gets many advantages by doing related diversification, firstly, if there are two Mc Donald’s restaurants in a city, then the two firms can build a synergy by co-operating with the right to use some special facilities such as the advertisements, suppliers and sometimes events, for instance, charity events. Secondly, as stated by Ricky, W (2003), the firm depends less on a single product, so it’s less vulnerable to competitive or economic threats. Other words, Mc Donald’s having variety of products like burgers, salads, ice creams and drinks is not being threaten of competition because this particular company has diversity in its products, for instance, Mc Donald’s Greek Mac makes it more stable and steady than such rivals as Burger King because the rivals do not have such product. Thirdly, it allows the firm to use technology or expertise developed in one market, for example, fast food to enter a second market more cheaply and easily e.g. MC Cafà ©. However, the only disadvantage that Mc Donald’s faces, is the cost of coordinating the operations of the related divisions. In 2001, McDonald’s launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name â€Å"Golden Arch Hotel† Stefan, M (2005). This is a good example of an unrelated diversification because of the fact that Mc Donald’s is taking risks of its business from a single activity to many others like taking part in the Hotel industry. Unrelated diversification provides a portfolio for Mc Donald’s because it is operating on two absolutely different industries and the risk is reduced because if one of the two markets that the business has activity in fails to grow successfully, then the growth of the other market will cover the costs of it. Secondly, such strategy is less vulnerable to competitive threats because any given threat from a competitor is likely to affect only a portion of its total operations. However, unrelated diversification is very difficult to manage since the company has to deal with two markets and their strategies, plans and organization and coordination of each specific market which it is  dealing with. McDonald’s has introduced the American concept of fast food to many foreign Markets as stated by, Francine L, (2005). Moreover, the firm has by now, expanded throughout most of the world by operating on 119 countries. †¢ Thus, Mc Donald’s is known globally today because it is expanded internationally. †¢ Mc Donald’s is using multi-domestic strategy to serve each nations needs. It is customizing the fast food menus for each specific country/nation to suit the people’s wants. For instance there is Greek Mac in Cyprus and Greece. †¢ The advantage of this strategy is that the company is targeting a nation very effectively and gains market share by attracting the customers whereas, the cost of production will increase in order to add a new feature to the firm and the prices will rise to cover the costs. As stated in â€Å"Getting the Facts Straight† leaflet of Mc Donald’s, the firm is working with top suppliers and independent experts on health and safety. The Cyprus Mc Donald’s restaurants’ inputs such as meat, is ordered regularly from Italy with the highest quality and when they enter the island,  it is supplied to all the franchise branches on the island by Mc Donald’s vans and trucks. This shows that Mc Donald’s owns its inputs and has its farms to breed cattle and grow vegetable and potatoes. Therefore, this allows the company to diminish costs by doing vertical backward integration. Moreover, it maintains a guaranteed time, quality and amount of supply to the restaurants when required. The drawback of vertical integration is that, at the beginning of the integration huge amounts of capital should be invested in to the backward integration. Mc Donald’s business has been working since 1956 till now successfully and still operates under these corporate level strategies. Cooperative Strategy A cooperative strategy means interaction between two or group of companies which work together to achieve a shared objective. By measures which are  included in cooperation, companies can create value for the customer at a lower cost or with more benefits than it is able to do by itself. The primary type of cooperative strategy used is strategic alliances. Such kind of cooperations means that companies partly share their resources and capabilities between each others to produce new resources and capabilities, e.g. gain shared objectives. Such corporations as McDonald’s, Coca-Cola and Disney are the biggest multinational corporation with outstanding profits.But how can they enlarge their profits with the same amount of resources? The answer to this question is cooperation. Let’s look through some strategic alliances formed by McDonald’s. Alliance with Coca-Cola McDonald’s alliance with Coca-Cola has  «no piece of paper to fall back on—just  «a common vision and a lot of trust », according to Mr Ivester (Coke’s chairman) ». On setting up in the burger business in the 1950s, one of Ray Kroc’s first successes was persuading a Coke executive Waddy Pratt to provide him with their drink. Coke’s relationship with McDonald’s goes far beyond than just a supplier – It has helped McDonald’s to go to the new markets all over the world, because Coke is sold in almost twice as many countries as McDonald’s. Michael Quinlan, McDonald’s chairman,  «runs off a long list of areas of cooperation, from banking relationships to equipment design ». There is also very close relations between the members of this alliance at board level. When Coke’s chairman Robert Goizueta died, flags flew at half-mast at McDonald’s around the world. Alliance with Disney The alliance between McDonald’s and Disney has moved â€Å"way beyond doing only movie promotions with Happy Meal toys.† Nowadays this alliance has made enormous amounts of progress, for example McDonald’s being a sponsor of Dinoland, one of Disney’s attraction in Animal Kingdom, has built its restaurant outside this attractions park. This new â€Å"smart McDonald’s† is decorated in DisneyWorld style. The staff wear uniforms which is approved by  Disney, which demonstrates McDonald’s characters. Alliance with Master Card and Visa McDonald’s has announced an alliance with MasterCard and another alliance with Visa USA to bring cashless payment options to McDonald’s restaurants in the US. By this cooperation with MC and Visa, a company has provided more comfortable system of payment in McDonald’s which attracts customers. Alliance with Malls and Gas Stations McDonald’s latest expansion targets call for approximately 3,000 new restaurants world-wide both 2008 and 2009. Two-thirds of new restaurants will be built outside the USA. On the other hand, in the US approximately 600 new restaurants will be so-called satellite units mini-McDonald’s found in malls and especially in nationwide retailer. McDonald’s has formed alliances with Amoco Oil Co. and Chevron Corp. in the US to built restaurants in tandem with gas stations to cover more and more destinations all over the country. Global Strategy McDonalds has initially expanded to international markets in the conditions of strong regulations and overcrowded market in the USA. In the very beginning they offered a standardized products and attracted new clients with clean environment policy and brand equity. Recently the company adapt to new conditions by providing new product line and redesigning retail space in order to meet local needs and tastes. This strategy has allowed McDonalds to adapt quickly to new countries, but at the same time it created a long-term threat of diluting the brand and loosing its association with American culture. For instance, in Europe McDonalds becomes going beyond fast-food conception. In order to compete with coffee shops, McDonalds started offering more comfortable conditions, such as WI-FI and iPods for rent. Moreover, they created new healthier and locally adopted foods. Some specialists suggest, that if the company continue to expand with this strategy, it will be quite difficult to remain recognizable and meaningful brand.  Now it is time to consider McDonalds global strategy in more detail, taking China, South Africa, Brazil and Saudi Arabia as examples of strategy realization. But firstly, it is worth mentioning a few background facts. There is an incredible opportunity to expand in the world. McDonalds annual growth rate is about 1000-1500 restaurants and by 5-10 countries. According to the statistics, the company employed about 2 million people worldwide in 2000. The company adapts easily to new customers preferences by incorporating in the menu pommefrite sauce in Belgium and Holland and special mayonnaise based sauce in Iceland. China The McDonalds strategy in China is vary specific and it is aimed for adaptation to local culture. In comparison with the US, it was important for Chinese clients to focus not only on the food, but also on the restaurants’ atmosphere. That is why in China McDonalds restaurants are very similar to the American coffee houses with comfortable conditions for conversation and meetings. An other part of McDonalds strategy is introducing national tastes in its menu, such as the teriyaki burger. South Africa In South Africa McDonalds decided to focus on high populated cites. The point is to serve people where they eat, shop or play. The companies survey figured out that drive thru facilities are much effective then restaurants themselves, that is why there was made a decision on improving retail spaces. Moreover, McDonalds marketing strategy was concentrated on potential customers with different income level. In South Africa McDonalds has 90 branches spanning all nine provinces. It has 3 000 staff in just 39 restaurants, most working for franchisees. Each new restaurant opening creates as many as 80 new jobs, which is really important in current conditions. Brazil The eighth largest McDonalds market is concentrated in Brazil. Management team here is mostly focused on quality improvement and customer satisfaction and it was awarded for these efforts with Franchising Hallmark of Quality. Furthermore, McDonalds Brazil is one of the best employers and fifth among most admired companies in the country. Saudi Arabia and India The most characteristic feature of McDonalds in Saudi Arabia is that it closes five times a day for muslim prayers. McDonald’s India offers aloo tikki and paneer. And it doesn’t serve beef or pork at all. The Big Mac becomes Maharaja Mac in India. The company created special conditions for vegetarians with separate kitchen, cook and utensils. Moreover, in Ahmedabad the company decided to open an all-vegetarian outlet. Holding in respect Muslim tenets of belief, the company does not serve pork in all Islamic countries. There are two absolutely unique restaurants in the Holy City of Makkah, where Moslem customers are exclusively served by the staff, fully consists of Moslem employees, from the Service Crew to the Restaurant Manager level . And finally, McDonalds efforts have improved the local industries and national economy due to the fact that more than 50% of the products used are manufactured locally and in the gulf regions. Recommendations For Business-Level Strategy The main recommendation in terms of business-level strategy is to remain in the same niche. McDonald’s pioneered the whole concept of the fast food restaurant, that is why it should go to some other businesses, such as higher-level restaurant, because it can dilute their image of best fast food restaurant. For Corporate-Level Strategy Due to the fact that not every family has a direct access to McDonald’s cafes or just their place is too far from the restaurants, the idea to provide fast food to supermarkets. The products will be sold in the special vacuum package, so that it would have their original taste. This way the restaurant will loose nothing because there are only advantages which consist of making extra profit and gaining customer loyalty through spreading their production into the farplaced (far located) regions. For Cooperative Strategy As we have seen in the examples of McDonald’s alliances – cooperation is very efficient way of development. In my opinion, McDonald’s can cooperate with greater amount of companies. However, it should be very selective in choosing partner not to dilute its image. For example McDonald’s can cooperate with Apple: McD’s can provide free rechargers to Apple gadgets in its restaurants, while apple spread some apps by the AppStore. I think that McDonald’s also should create alliance with some attraction park companies, as they’ve made with Disney. Of course it would be more profitable for McDonald’s because of the amount of clients concentrated in one place. On the other hand, ones park logo and symbolic in MacDonald’s is worth it. For Global Strategy In spite of the fact, that McDonalds has great expansion opportunities, it is essential for the company to remember about its strength and to prevent brand dilution by means of concentrating on traditional American fast-food menu and including no more then 30% of specific dishes. Talking about the company’s pros, it is essential to continue developing and improving marketing campaign towards children and adults in foreign countries. In addition, such fresh ideas as creating vegetarian restaurants should be adopted in more countries in order to give customers alternative choice. Moreover. It would be a great idea to install Internet access terminals in each restaurants in order to reduce the amount of lag time between a customer’s orders and pick up of the order. This will show the innovative company level and improve its brand image for customers. Conclusion In the conclusion it is worth mentioning that the best prove of fantastic effectiveness of McDonald’s strategy is the fact that it’s competitors trying to copy its standards and processes to become more competitive at the market where McDonald’s still remains the leader. View as multi-pages

The Difference Between Native and True Cedars

Cedar (Cedrus), also called true cedar, is a coniferous genus and species of trees in the plant family Pinaceae. They are most closely related to the Firs (Abies), sharing a very similar cone structure. Most true, old-world cedars seen in North America are ornamentals. These conifers are not native and for the most part have not naturalized to North America. The most common of these you will see are Cedar of Lebanon, deodar cedar, and Atlas cedar. Their native habitats are on the other side of the planet —  in Mediterranean and Himalayan regions. The Common North American "Cedars" This group of conifers, for the sake of taxonomy and easier identification,  are considered cedars. The genus  Thuja, Chamaecyparis, and Juniperus  are included because of their confusing common names and botanical similarity. Still, they are not taxonomically true cedars. The Common North American "Cedars" Atlantic white cedarNorthern white cedar  (eastern arborvitae)Port-Orford cedarAlaska cedarEastern redcedarIncense cedarWestern red cedar Major Characteristics of the Cedars Cedars have very typical scale-like leaves that can grow on flattened sprays or all around the twig. These small leaves are persistent, decussate, less than 1/2 inch and can be prickly on some species. Cedar bark is often reddish, peeling and vertically furrowed. When considering both our native cedars and old world cedar, bark identification  should be confirmed by using other botanical characteristics. Cedars have cones that can be variable in size, some are woody while others are more fleshy and berry-like. The cones can be oblong to bell-shaped to rounded but typically are less than one inch in size.